Jeremy Pettit is an award winning director, filmmaker and founder of Northside Productions. He is best known for his action sports films, including the “Pat Moore: Blueprint” series for Red Bull. His clients also include Burton Snowboards, Adidas, Mountain Dew, ESPN and many others.
As a filmmaker, I’m constantly collecting new footage and I rely on access to it. I need to stay on top of what I’ve got for each project that’s in production. My crew collaborates with me to create the finished project and I need to know what they’ve got in the can. And the athletes I shoot are part of this process in many different ways, and they need to know what they’ve shot already as well so that they can build on their footage. Having immediate access to everything we’re getting is key to the end goal, the finished product.
At the same time, the cameras I use produce enormous video files so you can really enjoy what these athletes do on a big screen. This means I usually travel around with quite a few hard drives, catalogs of what’s been shot already for the project. I have to do this while traveling the world on a near continuous basis, and my bags are heavy enough with all my camera gear!
What I’ve found with younity is that it gives me two things. First, I can instantly have access to all my video stored back in my studio, and all I need is my phone to view it all. Any time I want, I can browse through the libraries of footage I’ve produced and review it for any reason – to pitch a new project or double check shots for an existing project. Second, I can securely share it with my crew and the athletes we’re working with.
The biggest advantage to me is being able to securely share content with athletes. Uploading video online is often not an option – this video is my revenue stream and we keep these projects as private as possible until the release dates. If I lose control of it, it’s a disaster for my business. In the past, the only ways athletes could review the footage we shot on a trip was to see it while we were on the shoot or have them fly out to my studio and check it out during the edit once the shooting has wrapped up. With younity, I can share any of my content with them (even if I’m in Alaska and that footage is stored back in Los Angeles) and know it can’t be downloaded or re-shared with anyone else.
About Jeremy Pettit
Jeremy Pettit, founder of Northside Productions, is an award winning director and filmmaker. He is known for his acclaimed production of action sports films, including the “Pat Moore: Blueprint” series for Red Bull Media House and Burton Snowboards last full length film, “13″. His clients include Red Bull, Burton Snowboards, Adidas, Mountain Dew and ESPN, among many others. More about Jeremy and Northside Productions’ work can be seen at www.northsideproductions.tv.